Although we are specialists in the management, marketing and advertising of Amazon, we understand that a global product-brand strategy needs a marketing plan, as well as having its own website and even an eCommerce of the brand-manufacturer-distributor.
To provide a solution to this global strategy, Nozama has created a department specialised in marketing and advertising outside Amazon.
Our service manages the SEO and SEM of your website or eCommerce and manages Social Media – Influencers to ensure maximum sales impact, we will also design, create and maintain your Google Ads and Social Ads SEM campaigns.
Below you will find the service proposal to provide 360-degree coverage of your brand image on your website or eCommerce, your SEO positioning, SEM promotion on search engines and Social Ads and the management of your social networks. You will find the service proposal divided into 6 areas:
All services are included in a single monthly fee for integrated management.
We will analyse the structure and results of your website, modifying or, if necessary, rebuilding the entire website from scratch.
We will carry out the following tasks:
We will manage your website for the duration of the contract.
The organic positioning of your website is very important for it to gain relevance and have more successful visits. This positioning, although similar, is not the same as the one we do on Amazon, which is why we differentiate it and assign a team specialised in off Amazon SEO. This SEO will be carried out at two levels, on the one hand within the page, and on the other hand through strategies and tools outside the page.
Just as on Amazon, the competition for customer attention in e-commerce in general is brutal. There are hundreds of millions of sellers with millions of products, so a good positioning and advertising strategy is also necessary for your website.
Nozama will help you design and manage your SEM campaigns. Here are the details of what we will do for you.
We will first define your objectives and advise you based on them to create a joint strategy inside and outside Amazon. We will recommend the budget and investment that best suits these objectives, as well as the best campaign solution. Some of the typical objectives will be:
Each objective requires a different strategy, so we will choose between the different types of campaign that best suit the objective:
Once the objectives have been selected and the type of campaign has been decided, we will carry out the initial setup:
Once the companies have been launched, we will carry out continuous optimisation:
We will be on daily account monitoring, improving performance through campaign optimisation. We will look for profitability by cross-referencing conversion data and conversion value. We will optimise keywords and ads based on CTR, conversion rate, Quality Score, CPCs, average position, exact search impressions, negative words, etc.
Any successful eCommerce strategy cannot exclude the “influence” that social media will have.
Our potential customers are not only in these networks, but they are also influenced by the experiences and “influences” of other customers in these networks. Ignoring social networks means neglecting a very important part of the image of our company, brand or product.
At Nozama we have understood this and therefore, we believe that if you have social media you have to have them in the best possible way and, for this reason, although it is not essential for selling on Amazon, we propose this network management service.
Our Social Media management services include:
Social media has established itself as the environment where our potential customers interact with our product and with other customers. It is therefore important to have a good paid advertising strategy on these social networks. Our service also includes campaigns on these social media networks. To carry out these campaigns, we will carry out an internal and external audit of them, and we will plan the best strategy to use the budget destined to Social Ad.
Media coverage is essential to publicise the latest news related to your business. At Nozama we offer you a complete media coverage service where you can publish information about your company and brands in different blogs and national media outlets:
It is likely that you do not have the time or resources to carry out a number of actions in your business. We can help you and facilitate your sales process.
You won’t have to worry about anything. Tell us what you need, we’ll take care of everything. We are Nozama, the best Amazon agency.